Publishers like a sure thing and who can blame them. They’re in business to make money, not give chances to struggling authors.
When a fiction genre starts to do well, publishers are quick to jump on the band wagon, bringing out more and more books of that kind, riding the wave till the trend is exhausted.
The problem for authors NOT writing in the chosen genre is that this creates a bit of a cycle. When publishers narrow the playing field, readers don’t have the option of ‘reading around’. And if readers aren’t exposed to a genre, how will they know if they like it or not?
There are 2 ways this cycle can be broken. The most notable is when a new book suddenly breaks out big time, igniting interest in a formerly less-popular genre. Harry Potter is the classic example. Before Sorcerer’s Stone, children’s fiction was in a slump. After that? The rest is history.
But there’s a second way to raise awareness of any genre that isn’t currently the flavor of the month. Long-term steady exposure.
If you write in a genre that’s currently on the less-popular list, your chances of being picked up by a major publisher are greatly reduced. But that doesn’t mean you can’t get your books out there.
If you write great books and consistently make them available to readers by self-publishing, they WILL eventually get noticed. It might take longer than the breakout scenario but if you give your readers a fantastic ride they’ll return for more.
If you love writing in a particular genre, have faith that there are others out there who enjoy reading it. You just have to gear yourself for the long haul.
Each reader you please with your current book will come back for the next one and hopefully bring a friend or two with them. If those friends like what they read, they’ll check out what else you’ve written and buy your first book. Repeat this over several books and your fan base grows.
So as far as writing to the market goes, I prefer to follow Jim Carey’s advice: ‘Give them you until you is what they want.’